The war between your “fast” thinking and your “slow” thinking is a real thing.
It’s often the cause of investors performing well below what the market actually returns.
So which do you use for investing?
Daniel Kahneman won a Nobel Prize for his work on Prospect Theory explaining this human behavior and t developed their Risk Number®
The system gives investors a risk score based off this fact of human behavior thereby empowering them to have better investment experiences despite market volatility.